I was visiting snow white Rovaniemi, the second largest tourist
attraction in Finland (right after our capital Helsinki). Lapland was
embraced by bright sun rays of and the complete whiteness of the
neverending forests was something sacral like. I could tell endless
stories about the smart, well trained and original Lappi-people but to
begin with, I introduce you to my new favorite brand. MIE or Mieland.
Check out the website www.mie.fi/english
Wonderful
and a finally a brand that turns the periphery and the stories of the
deserting rural Lapland villages to a fashion and design hot spot!
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March 21, 2009
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