Brändikäs, my new book coming out on October, 12th, 2010

The green "wanna-be" writer laughing at herself. Photo: Lehtikuva

Talentum, the Finnish business publisher is the printing house for my new, "business entertainment" book Brändikäs, that comes out in October, 2010.

What is "Brändikäs"?

Brändikäs is a mix of words brand & mediasexy. It does not refer to the plundering smile above, but to the fact that controlling brands is dead. Your company, your product or service has to inspire, stand out in an original way and to be constantly newsworthy.

In the BABBLE ECONOMY, all you (your product, service) can do is to "sail along the winds of conversation and constant attention world cup". Fascinating rhetorics and sustainable values count.